How Much Does vAuto Cost? What Dealers Should Expect in 2026
Cox Automotive does not publish vAuto pricing. Here's what actually drives your quote, what to ask before you sign, and how to judge whether the number is worth it.
Short answer
vAuto pricing is quote-only. Cox Automotive does not publish a rate card, and any specific monthly figure you find online is either secondhand, out of date, or a different bundle than the one you'd be quoted. Your price depends on which modules you take, your rooftop count, your used-vehicle volume, and what else you already buy from Cox. We are not a vAuto reseller and we won't quote a number we can't verify — but we can tell you exactly what moves it.
The five things that move your quote
- Module mix. Provision alone prices differently than Provision + Stockwave + iRecon + Conquest. Most quotes are bundles, which is why dealer-to-dealer price comparisons rarely line up.
- Rooftops and groups. Multi-store groups negotiate per-rooftop rates. A single independent lot has far less leverage.
- Used-vehicle volume. Higher volume both raises your tier and strengthens your negotiating position.
- Existing Cox spend. If you already run VinSolutions, Dealertrack, Autotrader, or Manheim, bundling is where real discounts appear.
- Term length. Longer commitments lower the monthly number and raise your switching cost.
Questions to ask before you sign
- Which modules are in this price, and what does each one cost if I drop it later?
- Is this per rooftop or per group, and what happens if I add a store?
- What is the term, and what is the auto-renewal notice window?
- What is included in implementation and training, and what is billed separately?
- Which data can I export if I leave, and in what format?
- Does this include the merchandising and syndication fields, or is that a separate line?
Get every answer in writing. The last two are the easiest to overlook.
How to judge whether it's worth it
vAuto earns its keep through pricing precision and turn speed, so measure it against numbers you already track:
- Average days to sale before and after. Illustrative only: if days-to-sale improved by two to three days across 60 units a month, the holding-cost saving would be measurable; run your own numbers with your floorplan rate.
- Gross per unit on vehicles priced by Provision recommendations versus overridden manually.
- Wholesale loss rate on aged units.
- Buyer hours saved if you take Stockwave.
If your store can't currently produce those four numbers, that's the first project — not the software decision.
The cost most dealers miss
vAuto charges you to manage inventory data. It does not charge you to *merchandise* it, because it doesn't do that part. If you're paying a premium for market-accurate pricing and then syndicating "Great condition! Bluetooth, backup camera. Call today!" into every listing, you're paying for precision and shipping generic. That's the gap we fill at a flat $399/month for unlimited vehicles, month-to-month, with no long-term contract.
Related reading
Sources
Cox Automotive does not publish vAuto pricing; this post contains no vAuto price figures for that reason.
- vAuto Provision — accessed September 28, 2026
- vAuto Conquest — accessed September 28, 2026
- vAuto Stockwave — accessed September 28, 2026
- vAuto iRecon — accessed September 28, 2026
- Cox Automotive brands — accessed September 28, 2026
- InventoryPilot AI pricing page — accessed September 28, 2026
Sourcing and corrections: see our Editorial Standards
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