How Much Does vAuto Cost? What Dealers Should Expect in 2026

Short answer

vAuto pricing is quote-only. Cox Automotive does not publish a rate card, and any specific monthly figure you find online is either secondhand, out of date, or a different bundle than the one you'd be quoted. Your price depends on which modules you take, your rooftop count, your used-vehicle volume, and what else you already buy from Cox. We are not a vAuto reseller and we won't quote a number we can't verify — but we can tell you exactly what moves it.

The five things that move your quote

1. Module mix. Provision alone prices differently than Provision + Stockwave + iRecon + Conquest. Most quotes are bundles, which is why dealer-to-dealer price comparisons rarely line up.
2. Rooftops and groups. Multi-store groups negotiate per-rooftop rates. A single independent lot has far less leverage.
3. Used-vehicle volume. Higher volume both raises your tier and strengthens your negotiating position.
4. Existing Cox spend. If you already run VinSolutions, Dealertrack, Autotrader, or Manheim, bundling is where real discounts appear.
5. Term length. Longer commitments lower the monthly number and raise your switching cost.

Questions to ask before you sign

• Which modules are in this price, and what does each one cost if I drop it later?
• Is this per rooftop or per group, and what happens if I add a store?
• What is the term, and what is the auto-renewal notice window?
• What is included in implementation and training, and what is billed separately?
• Which data can I export if I leave, and in what format?
• Does this include the merchandising and syndication fields, or is that a separate line?

Get answers in writing. The last two catch dealers most often.

How to judge whether it's worth it

vAuto earns its keep through pricing precision and turn speed, so measure it against numbers you already track:

• Average days to sale before and after. A two-to-three day improvement across 60 units a month is real money in holding cost alone.
• Gross per unit on vehicles priced by Provision recommendations versus overridden manually.
• Wholesale loss rate on aged units.
• Buyer hours saved if you take Stockwave.

If your store can't currently produce those four numbers, that's the first project — not the software decision.

The cost most dealers miss

vAuto charges you to manage inventory data. It does not charge you to *merchandise* it, because it doesn't do that part. If you're paying a premium for market-accurate pricing and then syndicating "Great condition! Bluetooth, backup camera. Call today!" into every listing, you're paying for precision and shipping generic. That's the gap we fill at a flat $399/month for unlimited vehicles, month-to-month, with no long-term contract.

Related reading

• What is vAuto? A plain-English guide
• How our vAuto integration works
• vAuto tips & tricks for 2026